The cheapest meal plan offers a week’s worth of breakfast and lunches for $94.20 per week.Ī total weight-loss plan, which includes a week’s worth of breakfast, lunch, dinner and snacks and a personal weight-loss coach, costs $203 per week.ĭr Miller said Jenny Craig should have put more focus on social media marketing, with platforms like TikTok and Instagram homes to fitness influencers with hordes of followers. “I think that what we’ve seen is there’s a bit of a perfect storm for the Jenny Craig business in that the business models are dated – it was from a mass media era that doesn’t exist any more – the competition has increased a lot over the last several years,” he said.
Rohan Miller, University of Sydney senior lecturer in marketing and consumer behaviour, said Jenny Craig’s situation reflects what happens to an ageing business model that did not evolve to keep pace with a changing market.
Where Weight Watchers rebranded to not mention weight, the company (through its digital acquisition, for example) seems to have gone back to encouraging weight loss explicitly (with the rebrand came a focus on “lifestyle choices” and “feeling healthy” rather than simply weight loss). It is unclear if that service will be available in Australia.
It also bought digital health company Sequence, which offers telehealth subscriptions for appetite-suppressing drugs Ozempic, Wegovy and Mounjaro. Weight Watchers abandoned its iconic name in a 2018 rebrand to become simply WW, hired a new CEO, and increased profit and subscribers post COVID-19 lockdowns.
0 kommentar(er)
